Instagram is one of the most popular social media platforms on the planet and of that, there is no doubt. With more than 300 million active users as well as backing from some of the biggest tech giants in the world, Instagram is a platform that seems like it is going to stick around for a while. Much like any other prominent digital platform, businesses are increasingly turning to Instagram to better market their products, build their brand’s reputation, and engage with their clients.
For entrepreneurs and prospective business owners looking to make a splash on Instagram, we’ve got a handful of tips that can better prime your journey for success.
1) Start By Building a Better Biography
Your Instagram profile will become the landing page for viewers of your social media platform. As a result, we need to make sure that they are engaged with your content and ready to stick around. Did you know that most viewers will decide whether to leave your profile or not within a tenth of a second? That means we have to make an immediate impression. Take a moment to look at this business bio on Instagram for inspiration before moving on.
Write a killer biography that is clear, concise, and personable concerning your brand. Engage in hashtags where necessary, emoticons where possible, and always be sure to link to your other platforms through the business website field. This tone of voice and messaging approach will set the stage for what your viewers will expect from your social media account. Decide who you want to be early and you will succeed!
2) Set Up a Professional Business Account
It is possible to run a business on a private Instagram account, but why would we? Instagram has some of the best-integrated analytics on the web for businesses to engage with. Simply head to the Settings and Account sections under your Instagram profile to ‘Switch to a Professional Account’.
After switching to a business account, you will be able to better market your page with features that would otherwise not have been available. You can look to INSTAGRAM INSIGHTS, INSTAGRAM ADS, and INSTAGRAM SHOPPING for areas to maximize your brand.
3) Create a Posting Schedule and Stick With It
There are few better ways to lose your audience than by allowing your business profile to go dormant. On the other hand, you can’t post too much because that will also drive away traffic. To find success on social media, a balanced approach is necessary.
Thanks to social media posting software like Hootsuite, we can set scheduled posts up on our own. By scheduling posts, we can make sure that our flow of content is consistent without becoming overwhelming. Take some time to figure out what rate works best for your industry. Some niches will require more active profiles than others. Consider the activity level of a stock investing firm versus someone who makes DIY crafts, as an example.
There are multiple ways to succeed through Instagram, so take the time required to find your own path while using some of our tips above!