Preparing for Trade Shows

Trade shows are a great way to market products directly to your potential, interested customers. After all, most trade shows are geared towards a specific market, so they’re definitely events where you’re likely to see a good return on your investment. But as enjoyable and rewarding as trade shows can be, it’s not the easiest task, and you have a lot of things to consider. For example, what your image will be like during the event.

To market products effectively, you will need some stands at the minimum with an eye-catching and well-designed graphic. If you’re a small business and you don’t have access to large staff numbers to run your stall during events, we recommend you consider pop up banners because of how lightweight and easy to assemble they are. Of course, there are a number of options to consider in order to ensure you’re getting the stands that best match your needs.

The graphic is a little bit more difficult as it takes a creative flair to create graphics that will best advertise your products and business. They’re definitely worth investing some serious time and consideration into as it’s the graphic that will be the first thing that will attract potential customers to your stand. Below is some information and a few tips to bear in mind when preparing for trade shows.

Different Types of Stand to Consider

From pop up banners to pole assembled screens, there are a wide variety of stands to choose from that come with a range of different benefits. Pole assembled screens are a bit of a time-consuming task in terms of assembling and disassembling, but they can be built to be very wide and because of that, they can be very eye catching.

Pop up banners are probably the easiest stand in terms of assembling. As the name suggests, the stand simply pops up and the graphic is rolled up. It literally takes no more than a few minutes to create an extremely attractive stand and when it comes to packing them away, they take up a very small amount of room. Plus, they can be assembled by just one person, so you can leave your staff to run your shop, preventing losing any revenue as a result of marketing on the road.

Given that they take up very little space, they can also be used inside your shop to advertise your latest products.


Graphics need to stand the test of time if they’re going to provide good value so the design is a task that needs to be well thought out; ideally the responsibility should be put in the hands of professionals. In general, for images to stand the test of time, they should be simple, work well in black and white and information included should be just the vital bits; too much writing is only likely to be ignored. 

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